Holiday Press kit & emails

Creative Director: Tony Maurer

AeroGarden by MiracleGrow sells indoor soil-free hydroponic gardens; complete with lighting and seed kits. They make gardens from countertop sized to ones large enough to grow tomato vines. Aerogarden needed a PR kit to peak the interest of magazine editors during the holidays in an effort to be featured as a top gift to give. The PR kit included a burlap-wrapped aerogarden and the informative booklet, tied with a tag printed on seeded paper. Later, they needed a mobile friendly email template and content to share with MiracleGrow subscribers.

As Lead Designer, I determined the imagery and styling that felt like bringing indoors the heritage of gardening. This project was a tight turnaround, and my Creative Director granted me creative freedom to make the deadline. From the look to the layout to the production and assembly instructions, I completed the project on time and to a high degree of quality. Aerogarden appreciated the PR kit, and signed on for promotional email design. The emails were a facelift for the Aerogarden brand, and included a few elements of the holiday kit.

AeroGarden is a client of Hanson Dodge and all effort for this project was contracted through the company.