GLOBAL RE-BRAND & CONFERENCE
HIMSS® (Health Information Management Systems Society) was a known convener of healthcare and IT professionals, and needed to reflect their global industry leadership within all aspects of their brand. Our strategy team conducted extensive brand and barrier research, developed a strategy framework (guided by insights). Then we applied this to a comprehensive communications and visual identity. But this re-brand didn’t end with a brand guide, HIMSS sought council on Employee Engagement and internal culture, An external marketing campaign, new website, and brand application for their Annual Global conference.
As lead creative on the account, I presented to and collaborated with client’s team and their vendors, internal specialities and account team to ensure communication and alignment. I lead the brand guidelines development and design, which included extensive logo and color testing for viability and longevity. As a team, we pitched the global marketing campaign to the entire Marketing team in Chicago. I directed the video shoot for the employee launch, concepted employee campaign activations and the internal campaign style, and provided valuable UX & design feedback to align the website with client expectations. For the annual conference, I developed the style guide, visuals and tradeshow booth skin designs.