Billboards & booklet
PhytoGen is a cotton seed brand preferred by farmers as one of their favorites. In keeping with the already developed 'favorites' campaign, the billboards and booklet add in farmer quotes. Like other DOW products, PhytoGen has different traits and varieties. The billboards were placed in West Texas and there were 10 different sizes and designs.
As Lead Designer on the project, I was involved with image selection, design, and directing photo retouching. The production on the billboards was especially daunting, with varying sizes and placements. I designed each board to excel in their placement based on visibility, speed of traffic and distance. Working on Phytogen, I learned the ins and outs of a healthy cotton boll and field.