SONOS HOLIDAY GIFT GUIDE

MEDIA KIT & MICROSITE

Creative Director: Joel Wheat Copywriter: Olivia Tinsley Web Designer: Ivan Mrazovic
Illustrator: Emma Dowling Designer: Emily Klammer Development Lead: Karl Norsen

Sonos needed an accessible and interractive alternative to their annual in-person press demo event in the form of a microsite and media kit. The final product needed to leverage existing product assets, and was completed in a month (for timely media pitches). The holiday gift guide’s goal was to expand Sonos’ reach into women’s lifestyle and culture-seeker media outlets. The brand already receives considerable attention from men’s lifestyle or tech trends publications.

We developed witty and relatable personas that aligned with each speaker - depicting how they could be used, backed by stats and product features. In the visuals, we flipped the expected stereotype of traditional audiophiles, while staying on-brand for Sonos. As the Sr. Art Director on the project, I pitched the visual direction, oversaw design and illustration, and acted as liaison between dev and design through to QA.


FROM THE CLIENT


"Can’t thank you enough, it turned out beautiful!"


Sonos Inc. is a client of Edelman and all effort for this project was contracted through the company.