Watershed

Brochure, Hangtag & Branding

Watershed is an issue campaign run by Common Ground volunteers with the goal of designing creative solutions to real and present water problems. Big or small, they're fighting to ensure better water becomes a reality in Greater Milwaukee.

As Lead Designer, I created a look that was clean, modern and friendly. For the leave behind, I brainstormed multiple options and landed on a hangtag that could be placed around any faucet and was waterproof. For the brochure, I chose a shimmer paper to imitate water, and reflect the investment of the initiative.