Direct Mail & infographics

Creative Director: Curtis Smith Copywriter: Brian Miguel

The Sentricon® System is scientifically designed to eliminate a subterranean termite colony and its queen using targeted bait. These materials were provided to the certified specialists to use with their customers. Materials were customizable to include the logo, contact and pricing information for selected specialists. The project also included a library of infographics I designed in varying sizes based off the postcard facts.

As the Lead Designer on the project, I wanted the direct mail to invoke curiosity and separate it from the usual 'junk mail'. The copywriter and I worked closely to concept fear-inducing themes to get consumers to take preventative action. I selected and edited the imagery of each postcard.

DOW is a client of Bader Rutter and all effort for this project was contracted through the company.